¿Qué es Marketing?
Breve explicación animada que responde a la pregunta: ¿Qué es Marketing?
Definición: Marketing es un sistema total de actividades que incluye un conjunto de procesos mediante los cuales se identifican las necesidades o deseos de los consumidores o clientes para luego satisfacerlos de la mejor manera posible al promover el intercambio de productos y/o servicios de valor con ellos, a cambio de una utilidad o beneficio para la empresa u organización.
Sin embargo y para resumir la anterior respuesta, también sugiero acoger la siguiente: "Marketing es: La suma de actividades y procesos que nos permiten vivir de la forma que lo hacemos en el mundo civilizado"
Curso de Marketing Estrategico - taller
En este curso de marketing estratégico y táctico aprenderás las claves esenciales para conseguir dominar en tu sector.
Si quieres adquirir un curso completo puedes ir aquí:
http://dominiototal.alfonsoychristian...
Si quieres seguirnos con contenido de valor, puedes ir aquí:
http://alfonsoychristian.com/
En este curso de marketing estratégico y táctico aprenderás las claves esenciales para conseguir dominar en tu sector.
Si quieres adquirir un curso completo puedes ir aquí:
http://dominiototal.alfonsoychristian...
Si quieres seguirnos con contenido de valor, puedes ir aquí:
http://alfonsoychristian.com/
Si quieres adquirir un curso completo puedes ir aquí:
http://dominiototal.alfonsoychristian...
Si quieres seguirnos con contenido de valor, puedes ir aquí:
http://alfonsoychristian.com/
QUE ES MARKETING ENTREVISTA PHILLIP KOTLER
www.axonlogistica.com. Entrevista a P.Kotler acerca de sus percepciones y definiciones acerca de Marketing 1.0, 2.0 y 3.0, la redefinición moderna del mix de marketing y la interacción de las áreas de Logística, Trade and Marketing y por supuesto Marketing desde el punto de vista estratégico en las organizaciones.
20 Minutos de Trucos de Marketing Online para 2015
Entrevista realizada por Alicia Senovilla a Juan Merodio, donde hablar de marca personal, marketing online, marketing de contenidos... y todo lo necesario para sacar más partido al marketing digital.
Gracias a La Nicoletta de Azca por ceder el espacio, y http://marketin.TV por su gran trabajo de producción
Como Hacer Un Plan de Marketing: Curso Para Empresas
Video que forma parte del curso "Marketing Para Microempresas 1". En los siguientes minutos, le damos a conocer una forma fácil y sencilla para hacer un plan de marketing, el cual es indispensable para toda empresa, sea grande o pequeña.
Para ver el curso completo y la versión demo (gratuita, acceso mundial online) dé clic en:
Temas
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como crear un plan de marketing
como diseñar un plan de marketing
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Steve Jobs' amazing marketing strategy - MUST WATCH
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.
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Transcript:
To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.
Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.
But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!
The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.
The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.
But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!
And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.
What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!
Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).
And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”
And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!
And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.
And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!
And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!
A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.
But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.
Marketing del siglo XXI: Nuevos Paradigmas
En esta clase se introduce el concepto de generación marketing e investigación de Mercados.
Fernando Botella, Profesor de Innovación y creatividad de EOI Escuela de Organización Industrial.
Top 10 Misleading Marketing Tactics
These ads might sound convincing, but they’re just too good to be true. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Misleading Marketing Tactics. Check us out at www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and www.Facebook.com/WatchMojo
Special thanks to our users Philip Folta and Grant Gorgen for submitting the idea on our Suggestions Page at WatchMojo.com/suggest
Check out the voting page here,
http://watchmojo.com/suggest/Top+10+M... If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :)
We have T-Shirts! Be sure to check out http://www.WatchMojo.com/store for more info.
WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about.
We update DAILY with 2-3 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
These ads might sound convincing, but they’re just too good to be true. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Misleading Marketing Tactics. Check us out at www.Twitter.com/WatchMojo, http://instagram.com/watchmojo and www.Facebook.com/WatchMojo
Special thanks to our users Philip Folta and Grant Gorgen for submitting the idea on our Suggestions Page at WatchMojo.com/suggest
Check out the voting page here,
http://watchmojo.com/suggest/Top+10+M... If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :)
We have T-Shirts! Be sure to check out http://www.WatchMojo.com/store for more info.
WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about.
We update DAILY with 2-3 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
Special thanks to our users Philip Folta and Grant Gorgen for submitting the idea on our Suggestions Page at WatchMojo.com/suggest
Check out the voting page here,
http://watchmojo.com/suggest/Top+10+M... If you want to suggest an idea for a WatchMojo video, check out our interactive Suggestion Tool at http://www.WatchMojo.com/suggest :)
We have T-Shirts! Be sure to check out http://www.WatchMojo.com/store for more info.
WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about.
We update DAILY with 2-3 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
